What is the Experience Economy, Should your Business Care?

Today's consumers are a digital bunch, and that's an understatement if ever one existed. We're constantly searching, communicating, and checking in. Each action we take, whether we're on our mobile device of choice or at our desktop, has the same end game: Satisfy me. Give me the answer to my search question. Give me a platform to reach out to those around me. Give me a way to share and explore. Oh, and do all those things immediately, if you don't mind.